The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
Fair Liar: Korean Luxury, Feminine by Design Most women’s golf clothing is designed for women in the same way that most hotel bathrooms are designed for women: technically accommodated, never quite the point. Fair Liar starts from a different premise.…
There is a particular kind of discovery that stays with you — not because of what you found, but because of how long it took you to find it. I first encountered ANEWGOLF the way most European women who care…
Women’s golf fashion has a problem. Not a participation problem, a perception problem. She organises the academies, books the travel, chooses the kit, and controls the family golf spend. She is entering her peak decade. The industry has not yet…
I first noticed it at Golf de Servanes, in the Alpilles in Provence. It was a morning round — the light that particular corner of the south of France does better than almost anywhere, low and golden across the fairways,…
There is a woman I see at tournaments whom I have never once been able to immediately identify what she is wearing. Her clothes are always correct — seasonally appropriate, technically suited to the conditions, clearly expensive without being obviously…