Golf
Grows
Girls
A girl leaves the game at twelve. A woman never joins it at forty. Different ages, the same missing room — one built on relationship before competition. We are building that room.
There is a moment in early adolescence when sport stops feeling like play and starts feeling like a test. For girls in golf, that moment tends to be decisive: the courses feel designed for someone else, the culture doesn’t see them, the role models are thin on the ground. They leave — not because the game lost them, but because the game never quite found them. Twenty years later, a version of the same girl — now a mother on the sideline of her own daughter’s tournament — has never picked up a club herself, for reasons that trace back to the identical absence: no room built for her, no invitation that assumed she belonged.
Golf Grows Girls treats both as one problem. The fix is not a campaign. It is a fabric of events where relationship comes before competition and enjoyment is the measure of success, not the scorecard: chip and sip evenings for women who have never swung a club, retreat golf camps built around technique and mental coaching delivered entirely by women, and summer camps — mother and daughter together, or girls only — where a girl is never the only girl in the room. Underneath sits a structural layer: membership that removes the financial barrier for juniors, and a retention framework built to travel beyond where Diana can personally coach.
The programme operates across the Mediterranean — Malta, Greece, Sicily, Italy, with Spain, France, and Cyprus in progress. It is run by someone who coordinates junior golf for approximately one hundred children aged five to sixteen, who organises the competition circuit those children travel to play, and who is a mother of her 7 year old daughter and stay outside the game for the same unspoken reason.
“Competition is not the entry point. Belonging is. The scorecard can wait.”
The programme
Four formats.
One rule: relationship first.
Every format below is designed around the same principle — that women and girls stay in golf when the room feels social before it feels competitive. Technique and mental coaching, where offered, is delivered entirely by women.
Chip & Sip
A short course, a long evening. Three to six holes, no handicap required, a glass in hand between shots. Built for the woman who has never played and the woman who plays alone — an unhurried way into the game where nobody is keeping score.
Social format · no coaching required to attend
Retreat Golf Camps
Multi-day retreats for women, held at courses chosen for setting as much as for challenge. Days combine technique coaching with the mental side of the game — composure, focus, course management — followed by dinners built for conversation, not networking.
Coached entirely by women — technique and mental game
Mother & Daughter Camps
A camp built for the pair, not just the child. Mothers and daughters learn side by side rather than one watching the other — the sideline dynamic reversed for a week, with sessions designed so neither needs prior experience to take part.
Coached entirely by women — technique and mental game
Girls-Only Camps
For juniors, in a room where every girl is visible to every other girl. No boys, no mixed leaderboard pressure — just a cohort of peers, coached on technique and on the mental game by women who have navigated the same drop-off point themselves.
Coached entirely by women — technique and mental game
Golf for the women who
didn’t know they were invited.
The golfing mother
She plays. She has a handicap, or the beginning of one. Golf as she experiences it tends to be either competitive or solitary. What she doesn’t have access to is a format that is convivial and unhurried — women who understand both the sport and the life around it.
Suited to: Retreat Golf Camps
The non-golfing mother
She is at every tournament, on every sideline, in every car on the way to every early-morning practice session. She doesn’t need to become a golfer. She needs a door that feels like it was built for her — and, ideally, one she can walk through alongside her daughter rather than behind her.
Suited to: Chip & Sip, Mother & Daughter Camps
The woman who hasn’t considered it
She has associated golf, not unreasonably, with middle-aged men and corporate entertainment. She has not considered it for herself because nothing in golf’s presentation has suggested she should. A chip and putt in a beautiful setting, with good food and no scorecard, is not a lesser version of golf. It is an entry point to the same world.
Suited to: Chip & Sip
The dropout happens at twelve.
We know why.
The research is consistent across golf federations in Europe and beyond. Girls participate in junior golf at comparable rates to boys up to approximately age eleven, then the numbers diverge sharply — cost, culture, and visibility are the friction points named most often. The junior programme below addresses those directly. The adult programme above exists because the same three friction points never left; they simply followed the girl into adulthood.
Get involved
Bring Golf Grows Girls
to your region.
Interested in a Chip & Sip evening, a retreat camp, a mother-daughter or girls-only summer camp, or the junior programme for your federation, academy, or club? Diana works directly with women and organisations committed to changing who golf feels built for. Partnership and sponsorship enquiries welcome.