There is a version of golf fashion that the sport has been waiting for without quite knowing it — clothing that does not ask you to become something else in order to wear it on a golf course. Malbon Golf, founded in Los Angeles in 2017 by Stephen and Erica Malbon, understood this before most of the industry did, and built a brand around it with a clarity of vision that has since attracted comparisons to Supreme, collaborations with Nike and Adidas, and celebrity endorsements ranging from professional tour players to Justin Bieber appearing in the brand’s first Los Angeles store.
The women’s line — Malbon Women, launched after two years of development in 2023 and led by Erica Malbon — arrived at a specific moment in women’s golf. The sport had finally begun growing its female audience at pace. Brands were beginning to pay attention. And into that moment, Malbon Women brought a point of view: heritage silhouettes from the 1950s and 1960s, reengineered in contemporary performance fabrics, styled with the same Californian ease that runs through the entire Malbon identity. Pleated skirts that recall a different era of golf elegance. Polo dresses cut to flatter rather than function. Vest layers that read as fashion rather than as weather management.
What Malbon Women does, distinctly from its male and unisex counterparts, is choose elegance over streetwear energy. Where the wider Malbon brand built its reputation on oversized graphics and a skate-adjacent looseness, the women’s collection moves in a quieter register: considered fit, vintage-inflected proportion, the kind of versatility that allows the clothes to function at the course, at lunch after, and into the rest of an afternoon. LPGA professionals Charley Hull and Jeongeun Lee6 — two players with very different styles and audiences — have found the brand worth their name, which is a useful indicator of range.
Malbon Golf has stores in Seoul, Shanghai, and Manila alongside its US locations, which tells you that this is not a regional story. It is a global cultural moment that started in Los Angeles and has since arrived wherever there are women who play golf and are tired of dressing as though the course requires a different version of themselves.
The brand’s full European arrival is a matter of when rather than whether. Awareness now, as always, is the advantage.
Follow Malbon Golf: @malbongolf
Image courtesy of Malbon Golf. All rights reserved.
Shop: https://malbon.com
About the author
Diana Suke
Diana Suke is the founder of Inesea and Europe's leading editorial voice on women's golf fashion and culture. A business transformation director by profession, she coordinates junior golf programmes across Malta and travels the Mediterranean circuit with two competitive junior golfers. She came to golf in her mid-thirties and hasn't looked back.
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