and per se, Bean Pole, Master Bunny: the Korean golf fashion minimalists reshaping women’s golf style

The Korean minimalist brands form a specific sub-category within the broader Korean golf fashion landscape: brands whose design language is defined by restraint, precision, and the absence of expressive graphic elements. Where ANEW, WAAC, and GDBR occupy positions across the expressive spectrum, and per se, Bean Pole Golf, and Master Bunny Edition operate in the quiet register — the Korean brands for women whose existing wardrobe is already minimal and who want the Korean construction quality without the Korean graphic confidence.

Understanding what distinguishes these three brands from each other — and from ANEW, which sits at the quieter end of the broader landscape — allows the precise wardrobe decision that the Korean golf brand universe currently requires.

and per se: the capsule minimalist

and per se is the most uncompromising minimalist brand in Korean golf. The name references the legal and logical term meaning ‘by itself’ or ‘intrinsically,’ which is an accurate description of the brand’s design philosophy: each piece is designed to be complete in itself, without reliance on branding, graphic identity, or expressive elements to communicate its quality.

There are no logos visible on the exterior of any and per se garment. There are no graphic elements. The interest is entirely in the cut, the fabric, and the construction. The result is clothing that communicates to those who can read the quality of a seam and a fabric weight — and says nothing to those who cannot.

The compact merino zip-neck — the platform’s most consistently recommended mid-layer — is and per se’s most universally applicable piece. The women’s polo collection demonstrates the same precision: collar construction that holds without stiffness, cut calibrated for the golf swing without compromising the fashion silhouette.

Best for: The woman whose wardrobe reference points are Cuyana, Everlane, The Row — capsule fashion rather than sportswear or trend fashion. The Korean brand that requires no aesthetic adjustment from an existing minimalist wardrobe.

Where to buy: andperse.com with international shipping. EU import duties apply. Limited European stockist availability.

Bean Pole Golf: the Samsung heritage

Bean Pole Golf is the golf line of Bean Pole, the Samsung C&T fashion brand that has operated in Korea since 1989 as a preppy American-inspired label with strong technical quality. The golf line translates Bean Pole’s heritage — clean design, quality fabrics, the preppy register applied to Korean taste — into a golf-specific collection.

The result is clothing that sits between ANEW’s focal-point precision and and per se’s capsule minimalism: well-made, visually restrained, with enough design intelligence to be interesting without the aesthetic ambition of either of its competitors. For European women who find ANEW’s focal-point philosophy compelling but sometimes too distinctive for their context, Bean Pole Golf is the step between.

The women’s collection is particularly strong in the polo and mid-layer categories. The construction quality reflects Samsung C&T’s manufacturing heritage. The price point is slightly below ANEW at the equivalent quality tier — a genuine mid-range Korean option.

Best for: Women who want Korean quality at a slightly lower price point than ANEW. Those who want clean, restrained Korean design without and per se’s absolute graphic restraint.

Where to buy: Korean and Chinese e-commerce; limited international shipping. More accessible through Korean multi-brand golf retailers than through brand direct channels.

Master Bunny Edition by Pearly Gates

Master Bunny Edition occupies the position between Pearly Gates’ expressive heritage and the minimalist Korean brands: more restrained than Pearly Gates’ main line, more visually confident than and per se or Bean Pole. The ‘Edition’ framing signals that this is the refined, grown-up version of the Pearly Gates aesthetic — the pieces for the Pearly Gates wearer who wants the construction quality and the brand heritage without the graphic intensity of the main collection.

The women’s range is genuinely distinctive: tailored silhouettes that read as fashion rather than sportswear, seasonal palettes with the Pearly Gates quality but the and per se restraint, accessories (bags, headwear) that complete the outfit without demanding attention.

Master Bunny Edition is the most complete quiet luxury collection within the Pearly Gates portfolio — the pieces that sit alongside ANEW and and per se in the quiet register while drawing on Pearly Gates’ thirty-year construction heritage.

Best for: Women building a Korean golf wardrobe who want the Pearly Gates quality and heritage with less visual expressiveness than the main Pearly Gates line. The bridge between the quiet tier and the expressive tier.

Where to buy: Pearly Gates international site, some UK retail presence alongside the Pearly Gates main collection.

About the author

Diana Suke

Diana Suke is the founder of Inesea and Europe's leading editorial voice on women's golf fashion and culture. A business transformation director by profession, she coordinates junior golf programmes across Malta and travels the Mediterranean circuit with two competitive junior golfers. She came to golf in her mid-thirties and hasn't looked back.

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