Sardinia

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Dressed for
Sardinia.

Two courses · Costa Smeralda · June – September

Sardinia is the island that LVMH bought a piece of and never let go. The golf courses here carry that register — not resort golf in the Costa del Sol sense, but golf that understands it exists within one of the most deliberately maintained luxury landscapes in Europe.

The Costa Smeralda was created from scratch in the 1960s by the Aga Khan IV, who bought a stretch of uninhabited Sardinian coastline and established a register of quiet, deliberate luxury that has defined the northern Sardinian coast ever since. LVMH acquired the Costa Smeralda hotels in 2003 and has maintained the register without diluting it. The result is a stretch of coastline where genuine exclusivity — built on long-term investment rather than marketing — is still the norm rather than the aspiration.

Two courses. Pevero Golf Club, designed by Robert Trent Jones Sr. in 1972, plays across the granite and maquis above the Costa Smeralda. Is Molas, in the south near Cagliari, is a European Tour venue that offers a completely different register — championship standard, less celebrated, more honest about what it is. Together they give the Sardinia golf proposition its full range.

When to go June through September. This is the summer island proposition — the family week, the post-school-term trip that the Inesea audience is already taking and can add a round to. The heat is manageable with early morning tee times. Pevero in June before the height of the Costa Smeralda season is the correct answer: fewer yachts, the same landscape, better tee availability.
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Costa Smeralda · Aga Khan commission · LVMH register

Pevero Golf Club

★ 4.6 · Robert Trent Jones Sr. 1972 · Costa Smeralda · Diana visiting

Pevero was commissioned by the Aga Khan in 1972 and designed by Robert Trent Jones Sr. across the granite outcroppings and maquis scrubland above the Costa Smeralda. It plays at an elevation giving views across the bay and the islands beyond — the same views that the luxury hotel terraces below cost considerably more to access — and maintains conditioning that the LVMH ownership has preserved rather than commercialised. The course has the specific quality of something built without compromise by people who could afford not to compromise, still present fifty years later.

“Pevero was designed by Robert Trent Jones Sr. for the Aga Khan in 1972 and is now part of the LVMH portfolio. The granite and maquis above the Costa Smeralda, the views across the bay, the specific quality of a course built without compromise. I am playing it during the family week in Sardinia.”

What to wear at Pevero

A 1972 Robert Trent Jones Sr. design on the Costa Smeralda, now owned by LVMH. The Aga Khan commission. The maquis and granite of northern Sardinia above one of Europe’s most deliberately maintained luxury coastlines. Quiet luxury at its most specific.

The luxury statementMARK & LONALuxury streetwear golf from Tokyo. At a course commissioned by the Aga Khan and maintained by LVMH, MARK & LONA’s avant-garde precision matches the historical and institutional weight of the address. The brand that understands luxury as a design discipline rather than a price point.
The Italian anchorChervoItalian tailoring applied to golf with total seriousness. On a Sardinian course within the LVMH portfolio, Chervo’s Milan-born precision is the Italian answer to a setting that demands the best of what Italy produces. Quiet, precise, at home in the Costa Smeralda register.
The American quietPeter MillarAmerican quiet luxury. Peter Millar at Pevero is the outfit that moves from the course to the LVMH hotel terrace without requiring a change of register — which is, at a Costa Smeralda course specifically, the only correct brief.
The colour momentG/ForeThe bay visible from Pevero’s high holes is a specific Sardinian blue-green with no equivalent elsewhere in the Mediterranean. A G/Fore glove in that colour against cream is the landscape speaking through the clothing at the only scale that doesn’t compete with the view.

Palette — warm ivory · Costa Smeralda blue-green · Sardinian granite · the colours of the maquis above the bay at seven in the morning before the heat arrives

“Pevero earns MARK & LONA and Chervo. A course commissioned by the Aga Khan, designed by Robert Trent Jones Sr., and maintained by LVMH deserves clothing that matches that institutional register without performing deference to it. Both brands know how to occupy that position correctly.”

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Cagliari · South Sardinia · Championship standard

Is Molas Golf Club

★ 4.3 · Championship standard · South Sardinia · Diana visiting

Is Molas sits near Cagliari in the south of Sardinia, operating in a completely different register from Pevero. No LVMH ownership, no Costa Smeralda address. What Is Molas has instead is championship standard golf in Sardinian scrubland and pine forest that is honest about what it is and delivers accordingly. The course has hosted the Italian Open and European Tour events. It is the course for the woman who came to Sardinia to play serious golf rather than to be seen playing it in a luxury resort context.

“Is Molas is the counterpoint to Pevero — championship standard golf in the south of the island, away from the Costa Smeralda address. I want to understand what Sardinian golf looks like when it is not attached to an LVMH portfolio. The Italian Open answer is a reasonable place to start.”

What to wear at Is Molas

Championship standard golf in south Sardinian scrubland and pine forest, without the Costa Smeralda register. The outfit should be technically serious — the clothing of a serious golfer who chose Is Molas for the golf rather than the address, and dressed accordingly rather than aspirationally.

The technical precisionArchivioKorean precision applied to technical fabric. At a European Tour venue in south Sardinia, Archivio’s technical structure performs correctly at championship standard without announcing that it is doing so. The brand for courses where the golf is the point.
The clean silhouetteANEW GolfClean modern precision from Seoul. ANEW Golf’s structured pieces in deep navy or cool white hold through the Sardinian heat of an early morning round with the technical composure a championship course expects.
The Scandinavian quietDaily SportsWomen-first Swedish golf. For the round where the course is doing the work and the clothing should perform correctly without competing with it. Is Molas has hosted the Italian Open. Daily Sports understands the register of taking the golf seriously without requiring the address to justify the outfit.
The colour momentG/ForeSardinian terracotta or cool sage at the glove against a clean base outfit at a championship course in the south of the island. The landscape speaking through the one piece of clothing that has the right to answer it.

Palette — cool white · deep navy · Sardinian terracotta · the colours of south Sardinian scrubland at championship standard

“Is Molas earns Archivio and ANEW Golf. A European Tour venue in south Sardinia asks for clothing that earned its place through performance rather than address. Both brands understand that distinction without requiring the Costa Smeralda register to justify their presence.”

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The Edit

Two courses. The LVMH register and the championship standard. Sardinia contains both within a two-hour drive, which is itself part of the editorial point. The Edit carries the brands. Diana is playing these courses during the family summer week. Her personal assessments will follow when she does.

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