Built by the woman
who couldn’t find it.
“I didn’t set out to build a golf lifestyle platform. I set out to find one — and couldn’t.”
When my children started playing golf, I went looking for a space that understood what that actually meant for a family: the travel, the early mornings, the very specific challenge of wanting to look considered on the course rather than like an afterthought. I found plenty of equipment reviews and swing tips. I found almost nothing written for the women who make golf happen for their families.
So I built it myself.
Role
Junior Golf Academy Coordinator
National level, Malta
Role
Golf Travel Organiser
Regional, Mediterranean
Professional
Business Transformation Director
One of Europe’s largest sports entertainment operators
Personal
Mother of Two
Growing into golf alongside my children
The story
I am a national junior golf academy coordinator in Malta and the organiser of regional junior golf travel across the Mediterranean. Roles I stepped into because the structure I wanted for my own children simply didn’t exist yet. By profession, I am a business transformation director for one of Europe’s largest sports entertainment operators, working at an executive level. I understand how industries move, where the gaps are, and what it takes to build something that lasts in a competitive market.
I am also a mother of two — a seven-year-old and a twelve-year-old who has recently developed their own opinions about what they wear on the course, which has changed how I think about junior golf style entirely.
I came to golf properly in my mid-thirties, growing into the sport alongside my kids. That late start gave me something a lifelong player rarely has: I remember what it felt like not to know the culture yet, and I write for the woman who is finding her way into it now.
“Golf has a women’s fashion problem. Not the kind where nothing exists — the kind where what exists was designed for someone else and resized.”
This platform sits at the intersection of where I actually live: European golf, family lifestyle, and a genuine obsession with the aesthetic intelligence coming out of Korean golf fashion — a category that is quietly redefining what serious women golfers wear, and one that most of Europe has not yet discovered.
I am based between Malta and the south of France which means I navigate European golf culture daily, across multiple countries, languages, and club cultures. I am building a network of golf academies across Europe and a golfing families community for the growing number of families for whom golf has become a shared language.
What we cover
Style editorial
Women’s Golf Fashion
Curated edits, brand guides, and style intelligence for the modern European woman golfer. What to wear, why it works, and where to find it.
Brand discovery
Korean Golf Fashion in Europe
Europe’s most comprehensive editorial guide to Korean golf brands — ANEW, WAAC, Pearly Gates, and beyond. Sizing guides, stockists, and brand profiles.
Aesthetic philosophy
Quiet Luxury on the Course
The case for considered, understated dressing on the fairway. Fabric intelligence, brand edits, and the colour palette principles that make it work.
Family golf
The Golf Family Life
Junior academy selection, golf travel, matching family looks, and the intelligence that only comes from coordinating junior golf tournaments for a living.
Based between
Malta
home base and junior golf academy headquarters
Provence, south of France
second home and golf lifestyle base
Across Europe
Business Law
organising junior golf travel and building the golfing families network