The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
Bad Birdie began in 2017 as Jason Richardson’s apartment side project, built on one specific irritation: the golf apparel he grew up caddying in was, in his word, boring. What followed — bold prints, saturated color, a marketing voice built…
TravisMathew did not start as a women’s brand, and for its first fifteen years it did not pretend otherwise. Founded in Huntington Beach in 2007 by Travis Johnson, Travis Brasher and John Kruger, the label built its name on a…
Polo Ralph Lauren Golf — the brand that invented the visual language of aspirational American golf before the category existed as a defined market segment — is the series' reference point, and it earns that position rather than inheriting it.
G/FORE — the American golf brand that began with a single leather glove in an unexpected colour and built one of the sport's most complete and curation-friendly women's lines from that starting point — is the clearest proof that a precise design idea, correctly executed, can redefine what a category is for.
Greyson Clothiers — the American golf brand founded by Charlie Schaefer on the premise that the golf market's relationship with blandness had gone on long enough — is the US label most likely to appear in the same curation as J.Lindeberg and least likely to apologise for it.