The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
The modern guide to golf style, family golf life, and the culture shaping the next generation of women in golf.
Galvin Green — the Swedish technical outerwear brand that has been making the best waterproof golf jacket available for three decades — is not a fashion brand. This is precisely why it belongs in this series.
Greyson Clothiers — the American golf brand founded by Charlie Schaefer on the premise that the golf market's relationship with blandness had gone on long enough — is the US label most likely to appear in the same curation as J.Lindeberg and least likely to apologise for it.
Chervo — the Italian golf brand that applies the principles of tailoring to performance clothing with a rigour that only makes sense when you understand where it comes from — is the brand that rewards the woman who plays golf on a course where the light is warm and the fairways were designed to be walked slowly.
Peter Millar — the North Carolina-based luxury brand that has been making the case for American golf clothing with the restraint and material quality of a European house — is the brand that understands what the quietest women in the room are wearing.
J.Lindeberg — the Swedish golf brand that has spent two decades refusing to separate fashion credibility from athletic performance — is the closest thing Europe has produced to the Korean and Japanese labels that opened this series.