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  • Seoul to Tokyo, Uncategorized

PEARLY GATES: The cult brand. Impossible to explain until you see it in person.

PEARLY GATES

Pearly Gates: Japan’s Most Joyful Secret There is a version of golf fashion that is afraid of itself. Pearly Gates is not that. Founded in Japan in 1989 — at a moment when most golf clothing on earth was in…

  • Diana Suke
  • May 26, 2026
  • Korean golf fashion

FAIR LIAR: Luxury women’s – first. The brand European buyers should have found by now.

Fair Liar: Korean Luxury, Feminine by Design Most women’s golf clothing is designed for women in the same way that most hotel bathrooms are designed for women: technically accommodated, never quite the point. Fair Liar starts from a different premise.…

  • Diana Suke
  • May 17, 2026
  • Korean golf fashion, Seoul to Tokyo

ANEWGOLF: The Korean Brand That Made Europe Look Twice

ANEWGOLF

There is a particular kind of discovery that stays with you — not because of what you found, but because of how long it took you to find it. I first encountered ANEWGOLF the way most European women who care…

  • Diana Suke
  • May 16, 2026
  • The Game

The Golf Mom Aesthetic: Why the Most Influential Consumer in Golf Is Still Being Ignored

Women’s golf fashion has a problem. Not a participation problem, a perception problem. She organises the academies, books the travel, chooses the kit, and controls the family golf spend. She is entering her peak decade. The industry has not yet…

  • Diana Suke
  • May 11, 2026
  • Korean golf fashion

Why Korean Golf Fashion Is Changing Golf Culture — and Why Europe Is Only Just Noticing

I first noticed it at Golf de Servanes, in the Alpilles in Provence. It was a morning round — the light that particular corner of the south of France does better than almost anywhere, low and golden across the fairways,…

  • Diana Suke
  • May 11, 2026
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